“Where Native American Heritage Meets Texan Style”
Y’ALL…… We all know turquoise and western heritage are two of my favorite things, and so it’s properly assumed that I am just on Cloud 9 about this post, featuring Heritage Style, as part of my “Grit & Glam Inspired” series!
For more of a backstory on why I am INSPIRED by these featured businesses, check out my post “Grit, Glam & Grace: The Modern Cowgirl.”
And now for the intro I think is just an essential addition to every post in this special series…
I love that there are SO many strong, passionate women out there in the world today! These women need to be able to live and breathe the western life they love with grit and glam. I thought it would be fun to feature some of my favorite things and favorite small businesses that everyone should check out, inspired by a zest for living life to the fullest and looking good while doing it!!
Without further ado, here’s a bit about Heritage Style, owner Kelli LeClair!
Tell us a little bit about yourself…
I am Kelli LeClair, owner of Heritage Style and I grew up in Waxahachie, Texas, south of Dallas. However, I consider myself “from” Lubbock. I went to college at Texas Tech and really feel like Lubbock is where I found myself; where I learned the kind of people I was interested in surrounding myself with, and it helped me discover the person I am working to become.
I’ve always loved to have a unique style. I’m not one to do things just like everyone else, so why would my style be any different? It started with feathers and brass and kind of evolved from there. It escalated to a whole new level when I met a Native American boy, who is now my husband. He has a deep appreciation for Native culture and jewelry. I’ve got to give him some major credit, his appreciation and knowledge rubbed off on me without me even realizing it.
If you know my husband, you know he lives, eats and breathes show steers. I had thought for quite a while “I wish I was half as passionate about something as Hirchell is about being in the barn”. I had kind of been “searching,” if you will, for that passion. A light bulb went off one Saturday morning when I was sitting on a bale of hay, at (yet another) cow show, online shopping for Turquoise jewelry. I thought wait- I’ve already found my passion, now how can I make a business out of shopping for what I’m fascinated with?
What inspires you?
Heritage Style is the marriage of two distinct lifestyles. When Hirchell and I got together this is exactly what happened. A West Texas girl fell for a Shoshoni Native from Wyoming, and our cultures collided. This is actually what the logo depicts, if you know what your looking for; it’s the Shoshoni rose inside a cotton boll.
The Shoshoni Rose symbolizes the tribe that my husband is affiliated with. It’s important that I honor that culture. Then the cotton bowl is the representation of West Texas. A symbol of my love and appreciation for the people here, the vibe of West Texas and a reminder of how dependent the area is on agriculture.
What would you most like people to know about y’all over at Heritage Style?
Heritage Style is a unique brand- I love representing it just as that. I want my customers to absolutely love the girls they purchase, and with that my target market is those looking for a unique, quantity product first and foremost. The older I get, the more I appreciate the mantra “Quality over Quantity”. I would much rather buy 1 fabulous piece rather than 4 trendy ones- that’s what Heritage Style is, where you wait for find your 1 fabulous piece that totally speaks to you.
What have been some of your most popular items?
“Best Sellers” may not be totally applicable to Heritage Style. I love having one-of-a-kind pieces. I like to think my customers continue to call each piece their name I gave them. I love giving each one a personality; some names are tied with something personal to me, and some are just fun and playful! A few favorites? “Mona”, “Jackie”, “Tara & Sara” the list could go on….
What is on the horizon for Heritage Style?
-More collaborations with entrepreneurs following their dreams, I’ve loved working with the girls I’ve teamed up with thus far working to accomplish the same goal: growing our businesses!
-Expanding merchandise, larger inventory, other accessories, who knows what?
-A booth at the NFR
-Cowboys & Indians magazine advertising
And lastly, what would you tell your younger self looking back at how far you have come, and what do you tell yourself now looking toward the future?
It’s normal to be scared, more like terrified. It’s also normal to feel like everyone is watching you, waiting for you to fail. They probably are- use it to fuel your fire! Prove them wrong, and prove yourself wrong for that matter. There are #bossbabes all around you chasing their crazy dream, why not you?
Thanks so much to Kelli for talking to me about her business, y’all really need to check ’em out!! As I always say, Thank God for cowboys, TURQUOISE and fringe!
AND here’s how to keep up with it all on social media!!!
Thanks y’all!!! 💜🌵💜
Here’s to good friends and rockin fashion,
P.S. Be sure to look for those social media links in the above text, makes life easier to just click and instantly see what this great company is all about!
*Photos courtesy of Kelli LeClair, owner Heritage Style*